IP location data has proven to be very effective in identifying the source of spam emails, hack attempts, or fraudulent activity against a web site or Pre-select country or city options in fillable forms. When operating a web site that supports multiple languages, IP geolocation data can be used to automatically determine which language to display site content in or This data can be leveraged when selecting target areas for advertising campaigns Your site identifies what geographic areas your visitors are coming from. If you run a web site or online service, tracking the IP addresses of visits to The mapping of IP addresses to physical locations is useful for many reasons. The Internet now operates using IPV4 and IPV6 addresses, both runningĬommon Uses for IP Geolocation Information
Cleary IPV6 allayed any fears of the IP address supply drying up. IPV6 is a 128-bit binary address, which accommodates a maximum of 340 undecillion, or 340 billion billionīillion billion, addresses. This concern prompted the development and introduction of IPV6. This raised concerns about the possible exhaustion of IPV4 addresses worldwide.
This results in large numbers of unused addresses.Īs the growth of the internet exploded, IP addresses were being allocated at an exponential rate. While that would appear adequate, since addresses are allocated in blocks, an ISP may not necessarily allocate allĪddresses in a given block. IPV4 allows for approximately 4.3īillion addresses to be allocated Internet-wide. Decimal numbers are used as they are more human-readable. Each segment is commonly referred to as an octet.Įach octet is a decimal representation of an eight-bit binary number. An IPv4 address is expressed by four number dotted-decimal format (e.g. IPv4 uses 32 binary bits to create a single unique address on the network. There are two types of IP address: IPV4 and IPV6. The Internet utilizes a protocol known as TCP/IP to allow the routing of data to each Internet-connected device. Identifier to facilitate the delivery of data.
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Just as a home or office is assigned a unique mailing address and postal code to facilitate mail delivery, a computer has a unique
All of thisĭata is stored in databases managed by organizations, such as IP2Location, IPligence, MaxMind and Neustar who make this data publically available.Įvery device on the Internet, or private computer network is assigned a unique identifier. When an IP addresses is allocated by an ISP, the physical location of the endpoint to which that address is assigned is registered with the governing RIR. Them to Internet Service Providers (ISPs). ICANN assigns IP addresses to Regional Internet Registries (RIRs), who in turn assign The Internet Corporation for Assigned Names and Numbers (ICANN) oversees the assignment of all Internet IP addresses. The management of these numbers is critical to the functionality of the Internet.
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Information such as the country, state, city, zip code, latitude/longitude, ISP, area code, and other information.Īn IP address is a sequence of numbers that uniquely identify any Internet-connected device. By geographically mapping the IP address, it provides IP geo-location maps an IP address to the physical location of the computer or device to which that address is assigned.
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